Pharmacist - A pleasant laxative and Seltzer 1926

by Mike Savad

Title

Pharmacist - A pleasant laxative and Seltzer 1926

Artist

Mike Savad

Medium

Photograph - Hand Colored Photo

Description

Hand colored photo from 1926
Original title: Sesqui-Centennial Vendor Booths #16
Photographer: John D. Cardinell
Location: Franklin Delano Roosevelt Park

The 1926 Sesquicentennial Exposition in Philadelphia was a grand celebration of American progress, marking the 150th anniversary of the Declaration of Independence. Designed to showcase advancements in industry, technology, and culture, the event featured international pavilions, impressive exhibits, and a towering 210-foot replica of the Liberty Bell. However, despite its ambitious vision, poor planning and low attendance led to financial losses, though it did leave lasting improvements to the city's infrastructure.

Amid the spectacle of modern innovation, the fairgrounds also reflected the enduring appeal of traditional remedies and patent medicines. Vendors likely lined the exhibition spaces, selling tonics, laxatives, and elixirs that promised vitality, digestive relief, or even longevity. In an era before strict FDA regulations, these products relied as much on branding as on actual efficacy. While visitors marveled at the latest technological achievements, many still turned to these familiar remedies as part of everyday life.

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February 18th, 2025

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