
Soda - We serve Lozak 1920 - Side by Side

by Mike Savad
Title
Soda - We serve Lozak 1920 - Side by Side
Artist
Mike Savad
Medium
Photograph - Colorized Photo
Description
Colorized photo from 1920
Original title: People's drug store interior
Photographer: National Photo
Location: 7th & E, N.W. Washington DC
This originally had a person in it, but he was standing in the dumbest possible spot. I blame this on the photographer, because even if he was really shy, he wouldn't really know that by standing behind the punch he wouldn't be seen. But he's there, in a dumb spot, added nothing, was a distraction, so I took him out. Theoretically that girl might be looking at him, but theoretically she could be a sign.
This soda fountain was in the People's drugstore, which is now defunct, CVS bought them. It was popular in its day, but as people were able to get their own soda and ice cream from the store, they didn't need placed like this.
What is Lozak? Lozak is a milk from a Bulgarian cow, it has Bulgarian Bacillus, Lactic acid and egg albumen in it. Its described as a thick creamy drink similar to buttermilk. It sounds like a drinkable yogurt. It was 5 cents a glass and touted that it was good for the stomach and the bowels. So basically poop yogurt. It was only sold in soda fountains, so I would imagine they didn't do that well when they were all removed.
The image was taken with a flash, the lights were on, I don't know why that window is black. There is a reflection of a door way on the right, its day time.
If you notice on the wall, it says you can have an olive and mayannaise sandwich, its not spelled wrong, that stuff used to come yellow. You would add a grain of salt and white food dye.
Uploaded
May 30th, 2019
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